Home
Questions
1. What’s your favourite thing about your home?
2. What is your dream home?
3. What home improvements would you like to make to your home?
4. Would you rather live in a house or an apartment?
5. Do you agree that ‘home is where the heart is’?
6. Do you like being at home alone?
7. Would you like to work at home?
8. Are you a stay-at-home person or a going-out person?
Videos
Everything in Elizabeth Sweetheart’s life is green. From her bright green hair, to her self-dyed green overalls, the New York City artist has earned her moniker, “the Green Lady.” Elizabeth was inspired to wear green after an
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emotional trip to Florida with her father. Today, she continues to uphold the tradition because of the joy it brings those around her.
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Category: Art
IKEA has mastered the “Gruen effect.”
Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse
Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse
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buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby — and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby — and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
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Category: Business & Marketing
Writer and designer Graham Hill asks: Can having less stuff, in less room, lead to more happiness? He makes the case for taking up less space, and lays out three rules for editing your life.
Category: Psychology