Marketing
Questions
1. Would you like to work in marketing?
2. What marketing tactics do you think are very successful?
3. What do you think of things like Christmas being marketed?
4. How has the Internet changed marketing?
5. How would you start marketing a product or idea you had?
6. What’s the best marketing campaign you know of?
7. How much of marketing is lying?
8. Do you think people pay too much attention to marketing?
Videos
It’s 2 a.m., primetime television is long since over, but you can’t sleep. So you turn on the tube. You’re flipping through the channels and the only thing you see are those weird 30-minute commercials for things you probably
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don’t need, but kind of want now. What’s behind this world of too-good-to-be-true products, zany commercials and enthusiastic salespeople? You, my friend, have just entered the world of infomercials—where professional pitchmen like Anthony Sullivan are king. Get the inside scoop on that “as seen on TV” magic.
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Category: Business & Marketing
Josh Luber is a “sneakerhead,” a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike,
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which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber’s company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.
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Category: Art | Business & Marketing