1. Do you like shopping?
2. When’s the best time to go shopping?
3. Which is better, shopping in shops or shopping online?
4. What’s top of your shopping list?
5. What is the best thing you can buy for less than 50 dollars?
6. What is something you regret buying?
7. What is the thing you forget most often when you go shopping?
8. Do you like going shopping in other countries?
Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby — and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
Lesson by Jac de Haan, animation by Luke Rowsell.