Marketing

Questions

1. Would you like to work in marketing?
2. What marketing tactics do you think are very successful?
3. What do you think of things like Christmas being marketed?
4. How has the Internet changed marketing?
5. How would you start marketing a product or idea you had?
6. What’s the best marketing campaign you know of?
7. How much of marketing is lying?
8. Do you think people pay too much attention to marketing?

Videos

It’s 2 a.m., primetime television is long since over, but you can’t sleep. So you turn on the tube. You’re flipping through the channels and the only thing you see are those weird 30-minute commercials for things you probably

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don’t need, but kind of want now. What’s behind this world of too-good-to-be-true products, zany commercials and enthusiastic salespeople? You, my friend, have just entered the world of infomercials—where professional pitchmen like Anthony Sullivan are king. Get the inside scoop on that “as seen on TV” magic.

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Category:  Business & Marketing
Keywords: Marketing | Shopping | Television
Josh Luber is a “sneakerhead,” a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike,

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which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber’s company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

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Category:  Art | Business & Marketing
Keywords: Marketing | Shoes

Vocabulary:
cove
secluded
float
shore
anchor
lighthouse
greenhouse
handsaw
hammer
power tool
nail
board (noun)
ton
land sick
biomass
canoe
paddle
real estate
prosper
fulfilled

Expressions:
subsistence living
hon

Vocabulary:
word
word
word
word
word
word
word
word
word

Expressions:
expression
expression
expression
expression

Vocabulary:
prestigious
involuntary
swindler
fraudulence
unwarranted
concern
unfounded
impostor
syndrome
faculty
pervasive
prevalent
disproportionately
underrepresented
downplay
abnormality
self-esteem
spiral
accolade
threshold
susceptible
voice (verb)
peer
dismiss
excel
ease
mentor
competence
banish
frank

Expressions:
nagging doubt
shake a feeling
put something to rest
surefire way

Vocabulary:
filmmaker
principle
handcuff
clown
distill
underdog
aspect
familiar
unfamiliar
chopsticks
keyboard
organic
grounded
clarity
stuntman
steady
gag
perfectionist
rhythm
distinct
continuity
elbow
bunch
flail around
unlike
invincible
impressive
humanize
asset
payoff
relentlessness
finale

Expressions:
kick ass
going above and beyond
get smacked in the face
sell a joke

Vocabulary:
explosion
smoke (noun)
engine
unique
pilot
route
unemotional
terror
instant
reach out (to someone)
postpone
urgency
purpose
regret
humanity
ego
reflect
eliminate
frame (verb)
artistic
talent
bawl
miracle

Expressions:
bucket list
brace for impact
mend fences
make sense
connecting dots