Shopping
Questions
1. Do you like shopping?
2. When’s the best time to go shopping?
3. Which is better, shopping in shops or shopping online?
4. What’s top of your shopping list?
5. What is the best thing you can buy for less than 50 dollars?
6. What is something you regret buying?
7. What is the thing you forget most often when you go shopping?
8. Do you like going shopping in other countries?
Videos
IKEA has mastered the “Gruen effect.”
Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse
Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse
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buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists.
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby — and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby — and convert them into customers. This conversion became known as the “Gruen effect.”
Watch the video above to learn how Ikea has mastered the Gruen effect with a carefully designed store layout that gets customers to travel further distances… and buy more.
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Category: Business & Marketing
Writer and designer Graham Hill asks: Can having less stuff, in less room, lead to more happiness? He makes the case for taking up less space, and lays out three rules for editing your life.
Category: Psychology
It’s 2 a.m., primetime television is long since over, but you can’t sleep. So you turn on the tube. You’re flipping through the channels and the only thing you see are those weird 30-minute commercials for things you probably
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don’t need, but kind of want now. What’s behind this world of too-good-to-be-true products, zany commercials and enthusiastic salespeople? You, my friend, have just entered the world of infomercials—where professional pitchmen like Anthony Sullivan are king. Get the inside scoop on that “as seen on TV” magic.
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Category: Business & Marketing
For a thrifty shopper, a “Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. But the appeal of BOGO is why it’s hard for consumers to see it for what it is.
BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
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BOGO is meant to get you to spend more money, not less. The deal disguises the fact that, unless you already intended to buy two items, it really isn’t all that big a discount.
The Goods by Vox explains what we buy, why we buy it, and why it matters.
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Category: Business & Marketing
Why are all the gas stations, cafes and restaurants in one crowded spot? As two competitive cousins vie for ice-cream-selling domination on one small beach, discover how game theory and the Nash Equilibrium inform
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these retail hotspots.
Lesson by Jac de Haan, animation by Luke Rowsell.
Lesson by Jac de Haan, animation by Luke Rowsell.
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Category: Business & Marketing
Zara is the main brand of the Inditex group, the world’s largest apparel retailer. Here’s how they did it. Inditex also owns brands such as Massimo Dutti, Pull and Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.
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As of 2016, the main owner of Inditex, Amancio Ortega, was the second wealthiest man in the world.
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Category: Art